« YORK Motorsport Renew Partnership With NUUN | Main | YORK MOTORSPORT BRING ENZO OF ‘RACING IN THE RAIN’ TO THE DIRT TRACK »

May 18, 2011

INNAUGURAL US LEGENDS MODIFIED RACE TO BE BROADCAST LIVE

XSANLIVE_USTREAM_USLM_ELS.jpg

Racing Action To Be Seen Live On USTREAM

SILVER BAY, Minn. -- The X.CELERATED SPORTS ACTION NETWORK – XSAN of Silver Bay, Minnesota, and Ustream, Inc. of San Francisco, California, are partnering to exclusively broadcast all XSAN LIVE Pay-Per-View and Free-View sports action events through the Ustream broadcasting platform in a one year agreement reached on May 19, 2011.

The first broadcast under this partnership will feature the first ever race of the new US Legends Dirt Modified developed by Ray Evernham on May 24, 2011, at East Lincoln Speedway in Stanley, North Carolina. This free broadcast will be available at www.xsanlive.tv or http://www.ustream.tv/channel/xsantv.

XSANLIVE on Ustream will feature action sports live events from race tracks and facilities across the United States. A schedule of events is being developed to be released at a later date.

“The reach of the Ustream platform is amazing,” stated X.CELERATED President Barry Braun. “In finding the right streaming partner we wanted strong technology to catapult our live broadcasting efforts to the internet and beyond. It just so happens that this search ended with the most prominent live streaming company in Ustream. The Internet, mobile, Facebook integration, marketing assistance, and future development was just the right partner for XSANLIVE.”

Wayne Sieve, Ustream Vice President of Sports quoted, “Ustream is thrilled to be partnering with XSANLIVE to provide motorsports fans around the world with top level content. Our audience has shown a strong appetite to be able to watch live content and simultaneously interact with other fans who share the same passion. This partnership enables us to showcase our capabilities and bring motorsports fans the kind of experience they desire.”

The first broadcast under this partnership will feature the first ever race of the new US Legends Dirt Modified developed by Ray Evernham on May 24, 2011, at East Lincoln Speedway in Stanley, North Carolina. This free broadcast will be available at www.xsanlive.tv or http://www.ustream.tv/channel/xsantv.

To find out more information and to view original action sports content of XSAN visit: www.xsan.tv.

Posted by YORK Group at May 18, 2011 12:33 AM