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April 27, 2011
YORK Motorsport Renew Partnership With NUUN
Team Pleased To Continue Relationship With Source Of Optimal, Balanced Hydration
Motorsport is one of the most physically and mentally challenging of all sports.
For racing drivers, hydration is of particular importance.
Especially in endurance racing where drivers are in hot race car cabins for multiple hours, concentration is paramount.
Strong correlations between proper hydration and the ability to concentrate have been proved.
What better than for a racing team to have as a partner, the company that is at the leading edge of providing an easy-to-use answer to the hydration question?
nuun offer a perfect balance of electrolytes to ensure the most efficient hydration and is provided in a sturdy, waterproof, easy-to-carry container. Just perfect for a driver's gear bag!
The "community love board @ nuun's Seattle headquarters - YORK Motorsport hero cards can be seen in upper left and right corners!
Says Tim Moxey, nuun CEO, “nuun’s used by the best athletes on the planet to manage hydration on the go and with over five years of developing the category we know that our blend of electrolytes works best to help replace what you lose."
"We think what YORK Motorsport are doing is special. We are pleased to continue our official support via this partnership." noted nuun's Sponsorship Program Director, Kimberly Lorton.
"We're extraordinarily pleased to have nuun rejoin us a a Team Supplier!" noted Kevin York during preparation for his upcoming endurance karting race, the 24 Hours of Charlotte. "We've been a huge fan of nuun for quite some time now - since we first discovered the product at an expo in Seattle, years ago. To be able to continue our relationship as nuun ambassadors is important to us."
About Nuun and Company
Nuun and Company, based in Seattle, WA, is the pioneer of electrolyte enhanced drink tablets that turn water into an optimally balanced sports drink without the sugars and plastic waste of traditional sports drinks. Founded in 2004, Nuun is used by the world's best athletes and enthusiasts in motorsport, cycling, running, triathlon, golf, outdoor, and general fitness. Nuun is sold in over 5,000 outlets in the US and available in over 30 countries. To learn more and find stores in your local area, visit www.nuun.com.
About YORK Motorsport
Kevin York of YORK Motorsport has been a motorsport competitor, instructor, and coach for over two decades. He has been or is licensed by FIA, ACCUS, USAC, ICSCC, and Grand Am. His son, Evan York, is a young professional athlete destined for the highest levels of motorsport. For information, see www.yorkmotorsport.com or www.evan-york.com
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Posted by YORK Group at April 27, 2011 12:00 AM