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May 14, 2009
Kevin York Joins iRacing Mobile Marketing Tour at NASCAR All-Star Race
Professional racing coach and driver, Kevin York will be on hand at Lowes Motor Speedway to discuss and demonstrate iRacing’s web-based racing simulation service.
Charlotte, NC (YGM LLC) 1 May 2009 -- While NASCAR drivers and All-Stars are racing around Lowe’s Motor Speedway May 15 & 16, fans will have the opportunity to experience similar challenges on virtual race tracks at iRacing.com's 2009 Mobile Marketing display.
"From the start, one of the company's goals has been to expand the simracing community beyond its current boundaries," said Scott McKee, iRacing's vice president of marketing. "And we know that test drives are one of the best ways to do that. When enthusiasts have a chance to try iRacing and see for themselves how realistic our tracks and cars are - and how much fun it is to drive - they get it right away. Combine that with the competition side of our service, and subscribing, which they can do right there on the spot, becomes a very easy decision."
Being a racing driver coach, Kevin is always seeking ways for the drivers he works with to have more - and quality - training. “Many of my clients and fellow competitors use iRacing as part of their regular training regime.” noted York. “The quality of the experience is as close to the real thing as you’ll get.”
About Kevin York
Kevin York is a racing driver performance coach and motorsport competitor. He's competed, and won, in various forms of motorsport. Licensed by or affiliated with Grand Am, FIA ACCUS, ICSCC, SAE, ASE, SCCA & WKA, Kevin has a depth & breadth of motorsport industry experience. www.yorkmotorsport.com
About iRacing.com
iRacing.com was founded in September of 2004 by Dave Kaemmer and John Henry. Kaemmer was co-founder of Papyrus Design Group, developers of award-winning racing simulations including NASCAR Racing: 2003 Season and Grand Prix Legends. Henry is principal owner of the Boston Red Sox and Fenway Sports Group – the co-owner of Roush Fenway Racing – as well as an avid simracer. The iRacing team combines more than 100 years of real-world racing experience with more than 50 years of successful racing simulation development. The company has developed numerous corporate relationships in the motorsport industry, including agreements to develop track simulations with International Speedway Corporation, Speedway Motorsports, and Panoz Motor Sports Group and vehicles with General Motors, Riley Technologies, Radical Sportscars, and 600 Racing. iRacing is the official simulation partner of the Star Mazda Championship and the Skip Barber Racing School. The service is open to racers and fans of all skill levels from top-level pros to complete beginners. To join in the fun,go to www.iRacing.com
Contact:
Kevin York, Principal
YGM LLC
kevin.york@ygmllc.com
http://www.YORK-Group.net
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Posted by YORK Group at May 14, 2009 12:00 AM